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How Sage CRM software can improve customer service

What is Sage CRM software?

What is Sage CRM software?

Whether your business provides products and/or services to end-users (B2C) or to other businesses (B2B), efficiency in every aspect of your business is essential for growth and success and this is what Sage CRM offers. Each section of your business should be able to work in harmony to maximise efficiency and give you complete control and a complete view over all areas of your business. At Techsol Group, we provide Sage software solutions to businesses of all sizes and across a range of sectors, helping your business to grow and tackle new challenges using the latest technology in enterprise resource management. For over 20 years, we have been helping businesses grow with Sage software solutions.

Sage CRM software integrates seamlessly with Sage 200 and uses the latest technology to aid businesses in customer relationship management, customer service and marketing. With Sage CRM, you can manage all of your business’s customer and supplier relationships in one central place. Employees can access customer records and track projects and communications, gaining a complete overview of your customer journey.

Sage CRM provides a creative solution with advanced functionality, designed specifically for efficient and successful customer service. The software uses marketing and sales data, to allow businesses to tailor customer service and customer communications. With Sage CRM, you can improve your business processes and relations immediately. Sage CRM offers an out of the box solution with preconfigured functions for sales, marketing and customer service. However, if the out of the box functionality doesn’t meet your business needs, the solution is highly customisable, meaning you can tailor your Sage CRM dashboard and features to suit your business’ unique processes and workflows. This flexible solution is accessible from any web browser, on any device, anywhere, perfect for businesses with a range of devices to accommodate, or for staff working on the move or from home. Investing in Sage CRM software can take your business from strength to strength, by helping to enhance customer service, increase sales, and to assist with effective marketing so your success can soar.

Customer service matters

When it comes to business success, attention to detail is of the utmost importance. If your business provides high-quality products and services but does not have efficient and positive customer service to match, it could be detrimental to the success of your business. Many businesses overlook customer service, focusing on just their products or profit margins instead, this is a risky approach to business as happy customers are loyal customers and can drive your business forward. When customers receive a good service, they are more likely to leave a positive review, recommend you to a friend and come back as a repeat customer. This can positively influence your business’ reputation, sales and profitability. In many industries, business can be extremely competitive, and a negative customer service experience could cause customers to go elsewhere for products or services, running the risk of your business losing out on sales and falling behind competitors.

If you are setting up a new business, it is essential to recognise how crucial customer service is so you can provide excellent customer service from the start. However, if you are already running a business and feel like your customer services could improve, it’s not too late. Implementing a new software solution can be a daunting thought, especially if your business has followed the same processes for a long time and fears change. When you choose Techsol Group and Sage CRM software, you have access to Techsol Group training, available onsite and tailored to your business requirements as well as your Sage software solution. There is no need to worry about learning a whole new software process on your own, Techsol Group is here to help. At Techsol Group, we also provide extensive Sage support, with access to our team of friendly Sage experts who are available to help resolve any issues over the phone or through remote access into your Sage system.

Sage CRM software features

Sage CRM offers a range of features that can help improve multiple aspects for your business, including customer services. Integrating seamlessly into your Sage 200 solution, all features can be accessed in one centralised location and utilise information from departments such as finance, warehousing and manufacturing, allowing you to deliver a complete customer experience and improve your business’ customer relationship management. Here are some of the features and benefits your business could gain by investing in Sage CRM software:

Real-time visibility: Using the latest technology, Sage CRM allows you to run reports across different parts of the business enabling you to make business decisions based on real-time updates and data, essential for all businesses striving for success in a fast-paced and ever-changing environment.

Reduced admin: Manual or disparate business management systems often means manually collating data which can be a time-consuming task for your employees. With Sage CRM, customer information and sales data can be updated automatically, saving your business time and allowing staff to spend time on more important tasks. This also means you can deliver more efficient customer service using accurate, real-time information.

Optimise your marketing: Many businesses use marketing tactics to increase sales as well as improving customer communications and customer satisfaction. With Sage CRM software, you can accurately plan marketing campaigns and track their success, with reporting tools informing you how many leads each campaign has generated, click-throughs and bounce rates. Targeted marketing campaigns help your business to only send campaigns to your target audience for that message, meaning that campaigns are only sent to those most likely to engage, increasing the likelihood of campaign success and more accurate results.

Utilise sales data: With the simple to navigate Sage CRM software dashboard, you can access your business

sales figures, track your performance and generate reports, allowing you to have a complete overview and make informed decisions based on real-time data. Businesses can use this sales data to start positive conversations with customers and prospects, providing a more personal approach to sales, for example remembering where your customer last went on holiday, or the name of their favourite pet, which can help you to deliver positive customer service for the future.

If your business is ready to improve customer services through an advanced customer relationship management software, contact us today to see how Sage CRM software can help your business grow.

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