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Driving business change with digital innovation

More than simply transforming businesses through the use of technology, digital innovation encompasses everything from adapting strategies to streamlining business processes, with an emphasis on continuous improvement rather than short-term vision.

What is digital innovation?

Digital innovation is the process of using digital technologies to change how organisations operate, deliver value to customers, and interact with stakeholders. It’s a holistic approach that involves rethinking and redesigning business processes, operations, and strategies, to leverage the power of digital transformation technologies.

Digital innovation vs digital transformation

Digital transformation by definition is explained as “the adoption of digital technology by an organisation to digitise non-digital products, services and/or operations. The goal for its implementation is to increase value through innovation, customer experience, or efficiency.”

While digital transformation is about updating and implementing new technologies that scale with businesses, digital innovation is about continuous improvement and the longer-term business vision. Playing a key role in digital innovation, digital transformation technologies can be used to increase efficiency and agility, and improve decision making and customer experiences. From financial management systems to supply-chain management, digital transformation technologies ease processes to ultimately help businesses overcome operational challenges and achieve their objectives more efficiently.

Encompassing more than the technology, digital innovation is about the business as a whole, and the people and processes behind it. Technology is a necessary factor in driving competitivity and growth, especially in today’s digital age. However, without a clear vision or strategy, or understanding for how it affects your employees, customers, and business as a whole, these projects are unlikely to be successful.

Key takeaway

Innovation means constantly adapting to the world around you. With strategies in place that allow your business to stay dynamic, not just with new technologies, but with new processes, new emerging markets, and new business models, your business will be truly future-proof.

To understand how your business can improve productivity, competitivity, and growth with digital innovation techniques, please don’t hesitate to get in touch. Feel free to call us on 03300 245447 or email

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